Use the Internet's Worst Spellers to Boost Traffic to your Website

If you are anything like me, I live and die by the spellchecker on my computer. I personally believe I have the largest custom dictionary in the world as I seem to be continually adding new words and phrases to it on an almost daily basis. But what if I told you that you can use these misspellings to your website’s advantage? And in so doing, generate hundreds of extra monthly visitors to your site that you may not have realized you were ever missing? It’s easier than you think and, trust me, your competitors are already doing it. Here is why and how you should implement the practice on your site today!

If you have ever misspelled “accommodate,” or “definitely,” or even “license,” don’t feel bad. These are among some of the most commonly misspelled words in the English language. In fact, on average, misspellings happen about 10% of the time when people query a particular search phrase. Obviously misspellings in your own web copy are quite embarrassing; even I have been guilty of missing one or two in my work. Further, frequent copy mistakes can subject you to questions of credibility and professional scrutiny and should be avoided at all costs. So how can you turn your own poor spelling habits and those of your online target audience to your advantage? Follow the seven-step plan below and use the Internet’s worst spellers to your advantage today:

STEP ONE: DO YOUR RESEARCH – Look up the keywords used by your competitors in the yellow pages, online articles, industry trade journals, site directories, outdoor advertising posters, and online. Make sure to right-click competitor sites and choose “view source” in your chosen browser to see what keywords your competitors are using in their META Tags. Compare these keywords to your own site keyword list and start putting together a larger, more comprehensive list. This will be very important for future steps.

STEP TWO: BRING IN THE FAMILY – Present your keyword target list to friends and family for review. Ask this group how they have or would misspell these keyword phrases. Children especially are a wealth of information when looking for new variations on words as they often come up with novel new ways to butcher words that you had never considered. Use these insights to expand the master list and don’t be shy with the less well known variations you include here. Even the least obvious of keyword variations can generate noticeable traffic and should not be overlooked.

STEP THREE: CHECK YOUR WEB LOGS – If you are really serious about succeeding online, then you should already be using web analytic software to analyze your site incoming keyword traffic. If you aren’t doing this, stop reading this article immediately and have Urchin, WebSideStory, Omniture or some other analytics software installed on your server immediately. These pieces of software are indispensable in recording all keyword queries to your website on a daily and monthly basis. Use this information to find new keyword phrases to add to your master list on a regular basis. I still routinely find dozens of new keyword phrases every month that I did not previously have as part of my client’s marketing plan.

STEP FOUR: USE A KEYWORD TYPO TOOL – Now that you have researched and formatted a comprehensive keyword list (containing some typos already) now is the time to generate your final list of target misspellings to be used for future campaigns. Running a search on Google for “free keyword typo tool” will return a plethora of options to generate this list. However, for the purposes of this article, I strongly suggest the use of SEO Chat’s Keyword Typo Tool which you can find at this link: http://www.seochat.com/seo-tools/keyword-typo-generator/. Because the results of this tool are based on the proximity of the characters on a QWERTY keyboard, and a database of common spelling/typo mistakes (and a few other factors), the results for this tool are fairly accurate and likely to occur in a real-world situation.

STEP FIVE: USE TYPOS IN META TAGS – As of this email, YAHOO and ASK are the only two major search engines that still give relevance to the Keyword META tag. However, these engines are still significant sources of traffic and should not be overlooked. Thus, If there is not much competition for these represented misspellings, they may show up just by having them placed there even if they exist no where else on your site. This is a strategy we have implemented successfully for several clients and should be implemented on your site immediately.

STEP SIX: SET UP PPC CAMPAIGNS WITH MISSPELLINGS – Pay-Per-Click (PPC) campaign marketing is by far the most effective way to generate traffic to a website these days. Obviously, if you are paying for the keyword “ice cream” online it would stand to reason that the most common misspelling of this keyword phrase “ice craem” should also be part of your PPC marketing campaign. Surprisingly, including misspellings in current PPC campaigns is not always done and this can cause an advertiser to miss out on hundreds, if not thousands, of extra click-thrus each month. Because many clicks from misspellings cost but a fraction of what the correctly spelled word may cost, adding these variations into any PPC keyword list can have a noticeable, immediate result for your online marketing efforts.

STEP SEVEN: USE CUSTOM 404 ERROR PAGES – Creating custom spelling 404 Error pages for many of your site’s most commonly recorded misspelled keyword phrases is an effective way to target misplaced typo traffic. This method has been effectively implemented for many past clients as a way to create pages with limited targeted content that can in turn be readily indexed by search engines. Having misspellings on your regular website is not something you want to do. But putting together simple page templates built around 1-2 popular keyword typos allows you to provide a indexable page to the search engines on keywords you would not otherwise want to appear on your main content site. Using the “ice cream” example here, you would build a 404 error page targeting “ice craem” that would read simply as

“The keyword phrase ‘ice craem’ is similar to our keyword phrase ‘ice cream.’ Please CLICK HERE if this is what you were looking for.”

Article Source: http://EzineArticles.com/?expert=Casey_Markee

Google AdWords: The Next Generation of Search Marketing

Google sets themselves in a league of their own above other search engines by their relentless pursuit of new ideas, inventions and technologies that emerge from the depths of Google Labs to become a reality. Google AdWords in particular stands out from other PPC marketing platforms by the enormous leaps and bounds that they have taken throughout the last several months that are changing the face of the search engine marketing industry. Several of the new technologies that are quickly turning AdWords into a marketing Mac truck include Click-To-Play Video ads, Pay-Per-Call ads as well as Google Publication Ads.

Click-To-Play Video Ads

Google has recently announced plans to launch a new form of advertising that is undoubtedly going to revolutionize the search engine marketing industry. Click-To-Play Video Ads are the newest edition to the AdWords advertising arsenal. This new spin on AdWords advertising gives the campaign manager the same control over the ads as they have with static image ads throughout the Contextual Advertising network.

You will be able to show your ad on a specific web site of your choice or you may also choose for your ad to appear along with content that is directly related to your products or services in order to generate pre-qualified visitors to your site. As always you have complete control over geographic targeting which means you have the option to show your video ads on an international, national or local level.

The Click-To-Play Video ads will initially appear as static images when the web page first loads. You then possess the ability to actually interact with the advertisement, the video will begin with a single click to the play button that appears directly below the ad. Furthermore you may advance the video by means of a slider bar, adjust the volume, pause the video or click through directly to the advertiser’s web site. The element of interaction within an advertisement not only triggers the potential customers curiosity but also provides a fabulous method for an advertiser to really solidify their company’s brand into the minds of the viewer.

Over the last several days I have heard a lot of buzz going around the different search engine forums and throughout the blogosphere stating that AdWords Click-To-Play Video Ads would provide beneficial results solely for the big brand, fortune 500 companies. It is true that big brand advertiser will most definitely benefit from this method of advertising. On the other hand the way I see it is a means of evening out the playing field to grant an opportunity for smaller up and coming companies to show off their products and services in the same lime light as the giant corporations.

The video ads will be able to be displayed in several different formats including Flash, image and animated ads. You also have quite a variety of different sizes that you may pick from for creating your video ad that include:

Skyscraper (120 x 600)

Wide Skyscraper (160 x 600)

Banner (468 x 60)

Inline (300 x 250)

Leaderboard (728 x 90)

Pay-Per-Call Ads

For the last several months Google has been experimenting with a method of advertising know as Pay-Per-Call Ads. Ads that appear on search engine results pages (SERP’S) are accompanied with a small green telephone icon. Upon clicking the ad Google will then call the searcher then Google will dial the advertiser and whoala you are connected.

When you become connected to the advertiser Google will block the call thus, the phone number that you are calling from will be confidential from the advertiser. Google will not share your phone number with any third parties and after a four month time period your number will be deleted from Google’s database.

There are a number of benefits that come along this form of advertisement. For example, you are able to instantly initiate a customer relationship starting right from the branding stage and retain that relationship all the way to the transaction stage. You are able to offer explanation into complex aspects of your products or services. You possess the ability to quickly overcome any objectives that your customer may have and instantaneously offer clear concise solutions that will benefit your customer. A prediction from Kelsey Group states that the Pay-Per-Call Advertising market will flourish to become a $1.4 to $4 billion dollar industry by the year 2009.

Pay-Per-Call Advertising is not exactly considerate cutting edge news. MIVA, Ingenio and Jambo just to name a few have been serving these types of ads for some time now. As Google has proved in the past they do not need to necessarily reinvent the wheel in order to offer a top of the line product that proves to be extremely beneficial for all parties including the consumers as well as the advertisers.

Google Publication Ads

Recently Google has been experimenting with AdWords campaign managers placing ads in select print publications. The ad formats that have been tested range from templated ads and text ads to full page spread ads. Where your ads appear is based on an auction type format much the same as the AdWords bidding system. How the process works is you will compete head to head with other advertisers and set a max bid price. When the bidding stage closes the winning bidders campaign manager will be contacted by a Google representative who will notify them and work along with them to produce an advertisement that is ready for print publication. If you are declared the winner of the auction you will never pay more than what you set as your max bid, in fact you may very well end up paying less than what you originally set as your max bid.

At present there is a wide range of publications that are participating in the Google Print Ads program including popular publications such as lifestyle, automotive and technology. To be more specific a few of the magazines that are participating consist of PC Magazine, Maximum PC, Budget Living, Information Week, Motor Trend, Outdoor Photographer along with many other popular titles.

As Google continues to experiment and explore with print advertising it will not be long at all before they create a highly effective, efficient way for Google Adwords advertisers to break free of the computer screen and stretch out to reach readers of popular magazine publications all over the world.

Article Source: http://EzineArticles.com/?expert=Ty_Huston

How To Create Multiple Income Streams From Your Website

Creating multiple income streams from your website is a proven marketing strategy. An effective strategy anyone can use to earn a part-time or full-time online income. If you are not currently earning revenue from your site, you could be leaving significant amounts of cash floating in cyberspace.

Significant amounts of cash that can help pay your monthly bills: your rent or mortgage, your car payments, your utility bills or even your hosting costs. Many alert webmasters are doing just that by creating multiple income streams from their site or sites.

Creating these multiple income streams is not a difficult task. Nor is it a lengthy or time consuming one; monetizing your site can be done within a few hours of work.

Here are some effective ways of creating multiple income streams:

1. Affiliate Programs

Joining affiliate programs related to your site is an easy process. Placing html code or java script on your site with your affiliate IDs embedded only takes seconds. I find joining major affiliate networks like Commission Junction, LinkShare, Amazon, ClickBank, Shareasale... to be the most effective. You can quickly find and join affiliate programs related to your site's topics.

Affiliate programs are excellent income producers, all you have to do is supply the traffic or leads and the affiliate company does the selling, shipping and handles all customer interactions. These programs pay on time each month and there are no disputes about commissions. Amazon pays quarterly!

2. Google Adsense

Perhaps one of the easiest way to monetize your site is through Google Adsense. All you have to do is add a snippet of code to your site and Google serves up ads to match your site's content. Getting those checks from Google each month will put a smile on your face. Guaranteed!

3. Sponsored Links

Another simple way to earn revenue from your site is offering sponsored links. Selling links to other sites who want to be listed on your site. Set up a PayPal subscription service, and if your site has a high PR page rank you will have plenty of webmasters more than willing to pay you each month.

4. Banner Advertising

A simple, direct way to earn revenue from your site is to host and sell banner advertising on your site. Bit traditional but still a money producer for high traffic volume sites.

5. List Building

Building an opt-in list of contacts interested in the topic of your site can be one of your most effective income producers. Many webmasters and marketers use followup e-mails to keep in contact with their site's visitors. This does require some work and set-up time, but once you have your autoresponders in place, you can forget about them.

In addition, marketing special deals, joint ventures and offers to your permission based email contact list can be another lucrative income stream for you.

That's just five ways to create multiple income streams from your site. There are many, many more but these are good starting points for any webmaster who wants to monetize their site or sites.

Here is a site that helps you obtian resourses that generate revenue from your website. They have a large variety of Affiliate programs and Online Advertising Links. The site is Online Revenue Resourses.

Article Source: http://EzineArticles.com/?expert=Titus_Hoskins

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

1. Add Content

2. Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.

In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.

Article Source: http://EzineArticles.com/?expert=Carrie_Reeder

The Role of the Internet in Marketing

From the very its beginning in 1991, the Internet has revolutionized the way firms do business, as well as the way customers buy and use products and services.

Thus, marketing being the contact between firms, their customers, has experienced important changes as well. The Internet gives extra opportunities for marketing. What possibilities can the Internet give? In what way can it be used in marketing and for what objectives? This paper will be concentrated on the Internet phenomenon and on the spreading of the Internet. Then the consequent possibilities and implications for marketing as well as how the Internet Marketing can be examined as a danger to traditional marketing will be covered. The paper will conclude that Internet Marketing is an important supplement to traditional marketing.

2. The “Internet Revolution”.

The Internet has quickly become a standard for navigating, advertising and selling information and executing various affairs on the Internet and Intranets. This “Internet revolution” can be valued by different factors, such as online sales, amount of Internet users, amount of host computers, and amount of domains. All these figures are unchangeable; the common feature of them is fast-paced growth. There was the growth in the amount of host computers from 1969 to 1996 (from 4 host computers in 1969 to about 10 million in 1996). The real, extraordinary growth took place in the 1990s (Kalakota R., 1997, p.45).

While examining online sales, research companies predict unprecedented growth. For instance, Jupiter Communications declared that in 1998 Internet commerce was worth $7.8 billion in the USA, and that this figure would enlarge to $108 billion in 2003.

The general value of the Internet commerce is valued unprecedented, for instance, hundreds of billions of dollars in 2002. Nevertheless it remains vague if figures show real online trade or just sales, which contain sending an email message or two. For example, the USA Department of Commerce’s $825 million for the value of airline tickets bought in the USA in the Internet in 1998. It is a 300% growth from the 1996 figure (Clemente P. C. 1998, p. 32).

While studying the amount of Internet users, the Internet had 30 million users on 10 million computers linked to over 240,000 networks in about 100 states. The last figures indicate the fact that International Data Corp values that 40 million people are home web users in the USA in 1999, which consists of 15% of the population. “Le Monde” in 1998 published that 100 million people use the Internet all over the world. Jupiter Communications estimates that active Internet users - 4 to 5 million USA customers - shop regularly on the Internet by 2000, which represents 3% of grown-ups.

That is why, the Internet phenomenon is very significant and has already modified the way firms, and governments and individuals communicate, buy and do business. It should be stressed that this Internet revolution has changed and will continue to change the way firms sell their products. The Internet is also a marketing revolution.

3. The Internet as an opportunity for marketing.

The Internet as a new uninvestigated field opens new possibilities to market products and invents the way firms are selling their products. The Internet gives opportunities in several of the four well-known marketing P’s (Price, Promotion, Product, Place). The Internet is a new “unpredictable” way of distribution. It is also an impressive marketing communication and promotional tool. It is finally a useful marketing research tool as it helps to find customers.

Another item concerning the Internet distribution is the kind of products that are sold well in this way. Really, according to this distribution channel it makes particular products more significant than others to be sold via the Internet.

The Internet is a good means for giving information concerning products and services, and products that the customer will probably buy due to a good advertisement on this channel. Thus, products like wines are sold well with a good advice from experts and the great choice from Amazon.com boost book sales. However, computers are the most usual item that is sold on the Web. Besides, in this case of sales, the Internet can fill in the information gap that takes place in present retail.

Consumers and providers appreciate the Internet as a tool to buy items via self-service lessening prices for providers in the case of some services. The airline industry can serve as the best example. In 1995, 20% of the USA airline seats were booked by customers online and by phone. This reduces the price for carriers, and enlarges the convenience for online buyers.

Moreover, products that are very likely to be sold on the Internet are not obligatory new products. The Internet distribution channel also symbolizes a new growth for full-grown industries. The best examples are evidently Amazon.com and Barnes and Noble that are doing better than contestants on an inactive market due to online sales. The products that make money on the Internet are: computer hardware and software; books and music; gifts, food and beverages; jewelry; sporting goods; consumer electronics; flowers and greeting cards; apparel and footwear.

4. The Internet as a powerful marketing tool.

The Internet is a very attractive marketing tool with the possibility to customize pages, as well as new promotional systems, giving firms the possibility of communication and promotion effectively by adapting to consumers’ likings.

Interactive traits of the Internet permit asking customers their likings, and then the firm can adapt product offers and promotions to these likings. It provides the effective recruit of new customers. For instance, some car manufacturers ask Internet users for concrete information and in return give potential customers a $1,000 discount coupon or a free CD player coupon. Advancement can be targeted towards a customer’s particular interests and hobbies very easily. Besides, “web currency” assist effective advancements. Some sites like Smart Frog.com suggest using web-based currency to buy online.

It should also be stressed that the use of e-mail for marketing aims allows companies to perform better-targeted advancements. An online music store, targets particular users who like jazz or hip hop fans with special suggestions. Also, email suggests a wide scope of personalized communications with consumers, and online retailers are various: e-mail based on HTML gives a more dynamic way to provide data, is cheaper than printing and mailing customary marketing material, and is easier to provide a customer with data. To make easier marketers’ lives even more, straight marketing e-mail service providers suggest specialized marketing e-mail programs. Nevertheless, using e-mail means the threat to be taken as a spammer. In order to prevent this, firms should only give on-demand quality content that users have asked for. Besides, marketers never should send unsolicited messages, because anti-spam software that blocks unnecessary marketing messages will kill their attempts.

5. Advertising on the Internet.

Internet advertising is a new method of advertising that involves some advantages over its traditional TV or press media equivalents. The Internet gives the chance of seeing an advertisement and ordering at once. As a result, it lessens doubt and puts off barrier to buy. Internet advertising also can be more effective due to targeted advertising: customized advertisements reach a user and offers only products he wants to buy. Additionally, Internet advertising can reach worldwide audiences cheaply and easily. For instance, in the hotel industry, 281 year-old Concord (Mass) Colonial Inn’s web site gets quests from Argentina, Singapore and Japan. It has allowed the hotel to reach an audience they would not have otherwise been capable to advertise.

Internet advertising also represents a lessened risk for marketers. A greater risk is wasting hundreds of thousands of dollars to develop a national print or television campaign that will fail. A campaign can be really altered in minutes by means on-line.

Internet marketing assists to gauge the sufficiency of a present campaign by the tracking of the amount of click-troughs. The management of an advertising campaign on the Internet is going easier than in traditional media. Some firms even offer an absolutely integrated end-to-end online marketing service formed particularly for advertising agencies. In January 1999, NetGravity, market leader in online advertising and direct marketing management solutions, declared NetGravity Ad Center for Agencies. This tool manages the whole process of online promoting, including media planning and purchasing, advertisement targeting and conveyance, and detailed campaign performance examination. Internet advertising gives firms much more control. On-line content can be changed very fast and the visibility can be investigated. Really, the exposition and rank listing of a chosen URL is easily collectable with free software displayed on the Internet. “Tracker”, on Top-10.com, lets companies to define the visibility, exposition and rank-listing of a chosen URL based on single or combination key word search of the main search devices. Other software can investigate the amount of visitors and their location.

After all, the Internet advertising environment — marketing connections, having site declared in regular media, purchase banner advertisements on similar sites or well-known sites, highly evaluated sites on PCMeter like search engines Yahoo!, Infoseek, — is in general cheaper than advertising in traditional media. Advertising on the Internet may represent a loop: I link to your site, you link to my site.

Summarizing all the above mentioned, Internet advertising is gaining force and seems very advantageous for firms. Industries want to know if the web is about to be the following primary media on which to advertise. In 1998, Procter and Gamble organized a summit that involved top advertising administrators from Coca-Cola, Mc Donald’s to discuss how they can effectively sell their products and form customer loyalty via the Internet. Unilever agreed in 1998 to put $20 million in partnerships with AOL and Microsoft to investigate methods of advertising its hundreds of branded products on the Internet.

Article Source: http://EzineArticles.com/?expert=Aaron_Schwartz

The Hidden Truth About Online Advertising Revenues

In my role I get to meet literally hundreds of online content publishers every year and the question I'm most frequently asked is:

“Should we give our content away for free and make our money from advertising, or should we charge people to get access to our content?"

Our answer is always the same.

“If you can make as much money giving your content away for free and selling advertising space against it, as you can make from running a paid subscription website, then go the free content route. It is simpler”.

However for 90% of specialist information publishers they will never make as much from advertising revenues as they can from subscriptions and these are the reasons why.

Reason #1 – We Only Hear About the Headline Advertising Figures

Anyone vaguely involved with the internet will frequently see figures being quoted about the size of the online advertising market and how quickly it is growing. But rarely do we see a breakdown of how these revenues are distributed. So here it is:

72% of all online advertising revenues go to just 10 companies
95% of all online advertising revenues go to just 50 companies

That leaves just 5% of the remaining revenues being distributed amongst tens of thousands of websites which are trying to make money from advertising. And amongst this group who have to pick up the scraps off the rich advertisers table are many big international publishers. They are taking a big chunk of the remaining 5%!

To put some numbers around these facts:

In the US 5% of advertising revenues in 2005 was $620m
In the UK 5% of advertising revenues in 2005 was £40m

These are not big figures when you take into account how many thousands of websites are trying to get a piece of the action.

Reason #2 – Advertising is Driven by Traffic Volumes

The second reason is, like it or not, online advertising revenues are still largely driven by volumes of visitors to a website. The typical rates are $8/£5 per thousand pageviews (even for Adsense). To make $100,000 or £60,000 in revenue you would need to be getting over 34,000 pageviews a day on your website.

Successful specialist online publications typically rely on having a low volume of highly interested and loyal readers. This does not suit a volume driven advertising model.

Article Source: http://EzineArticles.com/?expert=Miles_Galliford